The coronavirus and the pandemic have become a real springboard for the development of online gambling. Moreover, not only the casino itself began to develop, but also the surrounding area. Every day, more and more new casinos appeared, which have already begun to crowd out the industry’s pioneers – CasinoChan and many others. There are so many of them!
What has changed in the field of online gambling during this time? A lot of things. From security systems to new pandemic-themed slots. Perhaps the most interesting example was the casino chan mentioned above, which seriously approached the issues of changes. So, the casino has become even safer, additional functions have appeared for pleasing players, the ability to play in the casino through the browser has become much faster and more convenient when all you need is a stable Internet connection and your CasinoChan login data. In short, a lot of work was done by the casino, which was appreciated by the players.
At the same time, marketing in this area received special development, which tried with all its might to attract people to get rid of the hardships of lockdown through casinos.
Marketing in 2021: Four Approaches from Gartner
In 2020, marketing companies and marketers, like representatives of other lines of business, are faced with the challenges of COVID-19. One thing became obvious – in the conditions of the new reality, a higher level of flexibility and adaptability is required from all participants.
In response to the changes, the world’s leading research and consulting company Gartner has conducted research and identified key approaches that will help marketers to function successfully in 2021.
Understanding customers
Customer values change over time – this is one of the first things marketers need to keep in mind. Notable examples of active campaigning in 2020 include the Black Lives Matter movement and the political tensions surrounding the US elections. They showed that simple “connect and forget” messaging is no longer enough to segment the market and promote a brand. Marketers should focus on long-term, consistent customer contact. This is the only way to create a reliable brand in times of uncertainty that will resonate in the hearts of millions of customers around the world.
Responsive planning
By shaping flexible and adaptive planning, marketing can quickly respond to new threats and opportunities. According to surveys of marketing companies, according to a Gartner study, many are using agile marketing. However, the same report says that marketers in their responses imply more project management methodology than planning approaches.
After analyzing the situation, Gartner experts recommend that marketers switch to flexible and adaptive planning in 2021. It will make it much easier to respond to changes and shocks in your business.
Data-driven decision making
Analytics and marketing data are not resonating with marketers today because there are many questions about their results. And, as statistics show, only 54% of marketing decisions are made on the basis of such analytics. The reasons for this low indicator are poor data quality, inaccurate recommendations, and conclusions that are not feasible in practice.
Despite this, analysts at Gartner believe that data should not be neglected. Accordingly, it remains only to change the approach – to select several point indicators in the data array that will help to choose the right course of strategy and determine tactical approaches for its implementation, as well as optimize action plans.
To accomplish the above tasks, it is necessary to invest resources in developing the skills of the analytical team and automating tasks that have been performed manually so far. As a result, it will be possible to free up valuable resources and time for the analysis of key factors and the strategy as a whole.
Strategic cost optimization
Marketing today is in conditions of limited budgets and other resources that can be used in the business. This trend is expected to continue in 2021, as COVID-19 continues to spread rapidly and vaccinations are still not carried out globally.